One of the best ways to take advantage of an expired domain name to make a profit is to use it and develop a website with excellent content and graphics. Creating and hosting a website is easier than ever. However, optimizing your website in order to reach thousands of people from all over the world is a challenging and time-consuming task. For that reason, you may want to create an efficient strategy to promote and advertise your website. In order to promote and advertise your website, created from an expired domain name, you should concentrate on attacking the search engines. Here are a few tips that can help you in developing a solid expired domain strategy for SEO or search engine optimization.

Additional Reading: Helpful Tips to Use When Selecting a Cloud Hosting Service Provider

Redirecting Visitors to Your Main Website

If you want to attract and build traffic to the main website, you need to create error web pages that redirect to your main website. This is highly possible if you have a number of expired domain names that you may use. If you don’t have other expired domain names, you can find domains that belonged to the exact same keyword you now use in your expired domain. If you are smart, you will divide your strategies for purchasing expired domains and redirect them later to the main website by using error web pages. If you find expired domain names similar to the domain of the main website – you will be able to acquire additional productive links and traffic.

Once you’ll gather enough expired domains, ensure that your main website gets all the benefits for traffic redirection and the PageRank credit for the incoming links to the other expired domains you now own. You need to keep in mind that creating a productive expired domain SEO strategy doesn’t mean that you will acquire plenty of incoming links and traffic to your website. There are various factors that play an important role in obstructing this result:

  • You can never be sure that the expired domain name you are going to buy has traffic and incoming links
  • There is a possibility that search engines such as Google and others have erased or blocked out the web page ranking.

We recommend you to check the history of the expired domain name and ensure the domain is SEO enabled. You can check the history of the domain through Wayback archive.

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